Be Future Proof

During my senior year of college, I worked on a 2-semester thesis project which resulted in a secondary research report and marketing campaign plans book.

This campaign was for Jim Beam, who hypothetically was creating a non-alcoholic version of their Bourbon. Through secondary and primary research I found that health was a large concern for Gen Z females. This crafted my B2B campaign: Be Future Proof.

The goal was to help business owners earn profits through non-alcoholic sales while meeting their customers with health-friendly alcohol alternatives.